Spotlight on Concert Promotions

By Adam Yorkshire

Concert promoters are known as major event planners. Every detail of the concert has to go as planned without any issues and that duty depends on the promoter. Concert promotion is a demanding career that needs serious attention. To be a successful and productive concert promoter, a high level of organization is needed. Losing track of significant contact names, dates, telephone numbers or venue information could be catastrophic and can cause delay to the event.

The world of concert promotion is full of legal agreements, contracts and insurance policies. In order to make the best business decisions, a concert promoter must be knowledgeable about all of these legal documents. Not knowing parts of a contract or agreement can lead to difficulties and confusion down the road.

Concert promoters can make a huge amount of money, and they can also lose money. Most people do not realize that quite often, concert promoters actually use their money to fund a concert event. All of the event expenditures are his or her responsibility up front. Once the tickets have been sold, the band gets their cut and the bills get paid. It’s only then that the promoter gets what’s left. For this reason, it is very important to get as many paying customers in the door as possible.

Some of the major costs involved with concert promotion are event insurance and venue rental. The promoter contacts the venue owner and works out a cost for the duration of the event. Some venues will require up-front payment while others may require a down payment with the remainder due at the end of the concert. Insurance is necessary and helps to protect the concert promoter, venue owners and band from a possible lawsuit.

Furthermore, the concert promoter bears the cost of all advertising promotions and other marketing costs. Promoters these days have a wide range of choices for marketing. They can use the radio, flyers, TV and even internet to get the word out about their event. When marketing is done, it usually takes up a substantial portion of the concert promoter’s budget.

A successful concert promoter knows how to advertise to get the most people to buy tickets for the show. They have got to have a good sense of the band that they are promoting as well as their fans. Whether a concert attracts a small or huge audience, it depends on how well the event was promoted. Concert promoters have only one objective, which is to ensure that enough tickets are sold to make more profits. If possible, all the tickets will sell for every night or day the event will run, but there is no assurance.

The size, layout and location of a venue have to be taken into consideration by the concert promoter. In order to put on a great concert, everything must be on the right course. Everything must be considered, from the house sound system to band dressing rooms and lighting. Pleasing the band is also part of the promoter’s work. The audience has to be taken care of as well, both inside and outside the venue. Things like parking, security and even restroom facilities all fall under the concert promoter’s watchful eye.

At some concerts, the concert promoter needs to pitch in and help in other ways. Concert promoters are responsible for ensuring things are ready for the band. This might include doing sound-checks, setting up the stage, and lighting adjustments. Sometimes it also means they will have to decorate the venue to suit the concert.

At smaller events, the concert promoter is responsible for working the merchandise table or collecting tickets. At some events, they may even have the task of checking ID’s at the door the day of the event. Promoters are sometimes responsible for helping to break down the stage used by the band. Clean-up after the concert may also be the promoter’s job, depending on the contract.

Being a concert promoter can be rewarding, risky and exciting. Concert promoters have great responsibilities because they work directly with the musicians. Besides the fact that the income can be excellent, they have got some of the best seats in the house at every show – and that always cool!